Draper Print/Web Projects
Details | ||||
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Client: | The Weather Company | |||
Date: | February 29th 2024 | |||
Website/Link: | ||||
For the launch of an online lesson campaign featuring a series of 60-second videos on The Weather Company's MAX software, I created motion graphics to introduce and set the tone for the content. These animations served as dynamic openers, designed to grab attention, establish a consistent visual identity, and build excitement around the quick, tip-focused lessons that followed. Using weather-themed elements, bold typography, and fluid transitions, the motion graphics helped frame the campaign as approachable, informative, and visually cohesive—ensuring each short video felt like part of a larger, unified experience. | ||||
