End-to-End Creative Direction and Production for Draper Commercial Series
Draper Technology Commercial
I led the production of this CBS-aired Draper commercial, driving the storyboard, shoot scheduling, and playing a key role in 3D animation and visual development to showcase the company’s cutting-edge tech. The result was a polished, high-impact piece that reinforced Draper’s reputation as a leader in advanced R&D.
Each shot was carefully storyboarded, planned, shot, and edited over six months. Balancing engineer collaboration with tight schedules, we ensured minimal disruption to ongoing projects. The 3D shots were split between three artists, including myself, with each shot going through storyboarding, roughing, rendering, and compositing in a streamlined process.
A breakdown of the Apollo 11 launch shot.
A behind-the-scenes breakdown of the Apollo 11 command module splashdown sequence.
A detailed breakdown of the International Space Station (ISS) docking simulation shot.
