The Weather Company Max-in-a-Min Campaign
MAX IN A MIN CAMPAIGN
High-energy motion graphics package launching a 60-second MAX software tutorial series—driving engagement, establishing visual consistency, and a innovative, data-driven tone.
Max-in-a-Min series opener
Max-in-a-Min is a dynamic and high-energy motion graphics package is being introduced to kick off a 60-second MAX software tutorial series, designed to captivate viewers and maintain their attention throughout each quick, informative segment. This visually striking package not only drives engagement but also helps establish a cohesive visual identity across all episodes, reinforcing brand recognition. With a cutting-edge design and a data-driven approach, the series aims to communicate complex concepts in a clear and engaging manner, establishing an innovative, forward-thinking tone that resonates with both new and experienced users of the MAX software.
Max-in-a-Min 2D vs 3D Logos
Max-in-a-Min T-Shirt mock-ups
Max-in-a-Min Coffee Mug mock-ups
Max-in-a-Min sample tutorial showcase
Product shot of additional screens produced for series
Product shot of additional screens produced for series
Recreated vector icons from the Max icons used for opener and other elements
Details | ||||
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Client: | The Weather Company | |||
Date: | February 29th 2024 | |||
Credits: | Director: Ron Harris | |||
For the launch of an online lesson campaign featuring a series of 60-second videos on The Weather Company's MAX software, I created motion graphics to introduce and set the tone for the content. These animations served as dynamic openers, designed to grab attention, establish a consistent visual identity, and build excitement around the quick, tip-focused lessons that followed. Using weather-themed elements, bold typography, and fluid transitions, the motion graphics helped frame the campaign as approachable, informative, and visually cohesive—ensuring each short video felt like part of a larger, unified experience. | ||||
