Broadcast package designed for a CBS-owned station, aired during Super Bowl LVIII
Super Bowl LVIII Package
Developed a broadcast package for a CBS-owned station that aired during Super Bowl LVIII, featuring custom graphic elements and 3D models designed for augmented reality integration.
This animated opener was created for a CBS affiliate’s live Super Bowl LVIII coverage. Featuring two custom-modeled helmets colliding at midfield, the sequence highlighted the competing teams in a bold, high-energy visual. Designed and animated in Cinema 4D, the piece served as a dynamic lead-in for live coverage, setting the tone and elevating the visual identity of the broadcast.
This custom 3D stadium monitor was designed for a CBS affiliate to support live, on-location coverage of Super Bowl LVIII. Built in Cinema 4D and optimized for use in proprietary AR software, the asset features a dynamic three-part display: two sections for video playback and a lower scroll banner for stats and real-time updates. Designed for flexibility and visual impact, the monitor was used to enhance storytelling and viewer engagement during the broadcast.
Breakdown shot of the helmet and monitor models.
This 3D Super Bowl ring was designed as a showpiece graphic for a CBS affiliate’s live broadcast, blending spectacle with real-time data. Modeled in Cinema 4D, the ring features a diamond-encrusted face with the CBS logo at the center. Upon opening, the ring reveals a hidden football field that emerges to display live game stats. Optimized for proprietary AR software, this asset added an interactive, high-impact moment to the station’s Super Bowl LVIII coverage.
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Client: | The Weather Company | |||
Date: | February 29th 2024 | |||
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Developed a broadcast package for a CBS-owned station that aired during Super Bowl LVIII, featuring a suite of custom graphic elements and 3D models created for augmented reality integration. Built in collaboration with a talented design team, the visuals were crafted using Cinema 4D and After Effects to elevate the station’s live coverage with immersive, on-brand AR moments. The 3D assets were designed to interact seamlessly within the augmented environment, adding a dynamic layer to the broadcast while reinforcing the station’s identity. This project blended creative direction, technical precision, and teamwork to deliver high-impact visuals for one of the most-watched events of the year. | ||||
