Branding kit and built for the Draper's animation/video team
Draper Branding Package
Eleven capabilities, one motion. A logo brought to life through precision, timing, and design. Each movement reflects a story of innovation coming together in perfect sync.
Each letter comes to life through motion, visualizing a unique company capability and converging into one dynamic, unified mark.
I created a 3D logo sequence inspired by the dynamic energy of the Marvel logo reveal, featuring video clips embedded within the letterforms. Each segment showcases motion footage from the company’s key capabilities—ranging from guidance systems and microfabrication to biomedical and autonomous technologies—integrated into the structure of the logo itself. The clips move in sync with the camera and lighting, immersing the viewer in the company’s world of innovation.
This animation serves as both an introduction and a unifying statement, bringing all eleven capabilities together under one bold identity. The cinematic pacing, layered reflections, and internal video textures give the logo depth and motion, transforming it from a static mark into a living emblem of the company’s mission and technology.
This logo animation series was designed to visually represent the company’s core capabilities through motion. Each letter in the logo animates in a way that embodies a distinct area of expertise—from Guidance, Navigation & Control and Precision Instrumentation to Biomedical Solutions and Fault-Tolerant Systems. Every sequence transforms the static logo into a storytelling device, using movement, timing, and form to reflect the precision, innovation, and technical depth that define the organization’s work across both defense and civil applications.
Together, these animations create a cohesive visual language that illustrates how the company’s diverse capabilities interconnect. The final A, serving as the company’s logo mark, brings the series full circle—its converging lines symbolizing the integration of all disciplines into one unified system. The result is a dynamic identity piece that merges design and meaning, communicating not just what the company does, but how each capability moves in harmony toward a shared mission.
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Client: | Draper | |||
Date: | August 17th 2017 | |||
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This series transforms a static logo into a living symbol of innovation. Each motion—every line, fill, and ripple of light—embodies a core capability, while the final 3D reveal unites them into a single, powerful identity. Together, they create a visual narrative of precision, control, and collaboration—an animated signature of the company’s spirit, where design and technology move as one. | ||||
